RAINA
Hey there! I’m
A writer, project manager, and content strategist living in Portland, OR.
what i do
Storytelling
content management
marketing strategy
copy writing & Editing
visual design
PROJECT MANAGEMENT
RESEARCH & ANALYSIS
WHERE I’VE BEEN
CLIENT // Tf7
Product & Game Development
TF7 created a mobile-first platform for playing and creating games. I co-directed original content, including game design and narrative, platform and brand voice, marketing and social media.
Content Management, Brand Strategy, Copywriting, Copy Editing, Project Management
Client // AT&T
Experiential Media, 360 Marketing
Campaign design for AT&T’s Black History Month celebration. Designed takeover of flagship stores, digital interactives, social media artifacts, and brand strategy for the unique art and style of 2023.
Copywriting, Social Media & Marketing Strategy, UI/UX Oversight, Project Management
CLIENT // HOLLAND AMERICA LINE
Script Development
Researched and authored a series of live shows for Holland America Line’s Exploration Central, blending historical and modern forms and themes for a transformative experience. Each EXC Talk showcases a unique aspect of the destinations, from big-wave surfing in Hawaii to the revival of Native Alaskan culture.
Content Development, Research, Copywriting, Social Media, Video Production, Project Management
CLIENT // Elephant listening project
Website
I spearheaded a marketing and social media project for this incredible organization in collaboration with Cornell University. Implemented a full website redesign, a bi-weekly blog featuring scientific articles and videos, and weekly posts for social media.
Content Development, Research, Marketing Strategy, Copywriting, Copy Editing, Project Management
CLIENT // FACULTY NY
Content Development, Social Media
Kids Up Reading Coaches is a leading after-school tutoring program rooted in the Science of Reading. In order to reach new audiences post-Covid, I helped orchestrate an advertising and social media strategy incorporating branded content, email outreach, and website creative.
Content Management, Brand Strategy, Copywriting, Social Media, Design
I developed a brand strategy, including marketing plan, for this exhibit fabrication company. I directed and managed website development, social media content, and a $30K marketing budget.
Content Management, Brand Strategy, Copywriting, Social Media, SEO, Website Creative
Composed thought leadership articles in the experiential digital and events space and developed social media content for C-suite of this company. Contributed to research, writing, animations, and podcast creation.
Content Development, Research, Copywriting, Copy Editing, Thought Leadership
CLIENT // XIBITZ
Marketing & Social Media
CLIENT // KIDS UP READING COACHES
Marketing & Social Media
Who i am
I’ve always been of the “work harder, not smarter” variety. When I was a kid, I was always running, climbing, and making up my own languages in the margins of my mom’s journal.
I ran all the way from the PNW to upstate NY for college, where I majored in English, managed three clubs, and held down a part-time job.
After snagging my degree, I trekked back west, finding a new home at a digital agency. I found a passion for getting at the core of a brand, client, project — finding the story that will captivate and linger. Saying what is necessary without fluff or dramatics. Cutting at the truth.
I still haven’t stopped running full-speed toward my future—or making up my own worlds in the margins.